Savvas Kyriacou founded Muscleworks Gym in 1988 to create an unparalleled training environment for bodybuilders. Inspired by bodybuilding films since childhood, Sav began serious training at 21 to achieve many notable championship wins. His dedication to his craft and expert coaching of many champions has created and maintained a legendary hub for elite bodybuilders who take their training seriously.
When you step into a Muscleworks Gym, you can expect three things:
Your experience matters to us. We’re dedicated to providing a supportive and motivating environment.
Whether you’re aiming for peak performance or personal fitness milestones, we’re here to help you succeed.
We offer the most extensive range of professional-grade equipment tailored for every stage of your fitness journey.
Come see for yourself how Muscleworks stands apart.
Muscleworks Gym is making waves across digital platforms, especially on Instagram, where our page is continuously gaining traction and engaging fitness enthusiasts worldwide. With a growing number of followers, our Instagram serves as a dynamic space for sharing workouts, member achievements, and the latest news. Alongside our social media presence, our website is a comprehensive hub that provides detailed information on our gyms, services, and the history of Muscleworks. These digital assets are not just about visibility—they are key tools in building our brand, attracting new members, and supporting franchisees in their journey.
Muscleworks isn’t just a gym—it’s a comprehensive fitness destination.
We offer a range of products, including:
From dumbbells to power racks, our facilities are equipped with the highest quality gear.
We stock only the best supplements to support our members’ training and recovery needs.
Branded clothing and accessories that embody the Muscleworks ethos.
Muscleworks Gym stands as an innovative leader in the fitness industry, consistently pushing the boundaries to enhance customer experience. Our unwavering focus on members means we’re always looking for ways to improve their training environment and results. This includes the continuous release of new, high-quality merchandise that not only reflects our brand but also meets the needs of our dedicated community. By listening to our customers and adapting quickly to their feedback, we ensure that Muscleworks Gym remains at the forefront of the industry, we continually invest in the latest equipment, embrace cutting-edge training methodologies, and foster a community of like-minded individuals.
Muscleworks Gym currently operates in
key locations across the UK, including:
Our flagship location with
over 8,000 weekly visitors.
Serving South London’s
fitness community.
A hub for serious athletes
in North london
At Muscleworks Gym, we’re looking to expand our brand nationwide, targeting prime locations across the UK. Our goal is to establish a network of gyms that bring the Muscleworks experience to fitness enthusiasts everywhere. We’re open to opportunities in various regions, focusing on areas where there’s a strong demand for high-quality, 24/7 fitness facilities where feasible
Rather than limiting ourselves to specific cities, we’re seeking to partner with motivated franchisees who are passionate about fitness and see the potential in bringing our unique gym environment to their local communities. Whether it’s in urban centres, suburban areas, or emerging markets, we believe Muscleworks can thrive wherever there’s a commitment to health and fitness. Our flexible approach to location selection ensures that we can tailor our franchise model to fit a wide range of environments, making the Muscleworks experience accessible to as many people as possible across the country.
While our primary focus is on growing our presence in the UK, we are also currently speaking with potential investors and interested parties to expand the brand across Europe, the USA, and Australasia, signalling our ambitions for global growth. expand our brand nationwide, targeting prime locations across the UK. Our goal is to establish a network of gyms that bring the Muscleworks experience to fitness enthusiasts everywhere. We’re open to opportunities in various regions, focusing on areas where there’s a strong demand for high-quality, 24/7 fitness facilities where feasible.
Muscleworks Gym is on an exciting journey of global growth. With strong interest from various international markets, we’re exploring opportunities to bring our elite bodybuilding experience to new territories. While specific locations are still being finalized, our focus remains on expanding the Muscleworks brand internationally, offering the same high standards of training and customer service that have made us a leader in the fitness industry. Stay tuned as we continue to map out our global footprint and bring Muscleworks to new communities around the world.
Ready to turn your passion for fitness into a successful business? Starting a Muscleworks franchise is a straightforward process:
Starting a Muscleworks Gym franchise requires an initial investment, which includes:
Finance options are available through our approved service providers to help make your dream of owning a Muscleworks Gym a reality.
Muscleworks Gym is the go-to choice for serious fitness enthusiasts and bodybuilders. With a legacy of excellence, state-of-the-art equipment, and a customer-first approach, it offers an unmatched training environment. Joining Muscleworks Gym means becoming part of a respected brand with a strong community and proven business model. Our data indicates a clear gap between gym enthusiasts and fitness professionals, a space where Muscleworks Gym truly excels.
Our dedicated franchise team will work with you to estimate the costs but the initial franchise fee one off fee to secure your territory is £19,999 + VAT. Fit out works can be anything from £150,000 – £250,000 depending on the route of purchase.
After establishing our brand and proposition in London, we are now equipped with the data to roll out nationwide.
Preferred candidate is a gym enthusiast but experience is not a necessity
Muscleworks Gym seeks franchisees who are passionate about fitness, dedicated to excellence, and committed to maintaining our high standards. Ideal candidates are motivated entrepreneurs with strong leadership skills, a customer-focused mindset, and a deep appreciation for the bodybuilding community.
Muscleworks Gym have a long established relationship with lenders whereby we can facilitate loans for their venture. It is the candidate’s responsibility to secure financing and they should do their due diligence regarding any loans or loan approvals prior to becoming a franchisee.
The standard Muscleworks Gym agreement has a 10 year term.
Muscleworks offers a comprehensive training programme over a minimum period of 30 days includes one-on-one training, study tools and in house training delivered by well respected industry professionals. This will typically be delivered once we have located a property and are in legal periods with solicitors as it coincides with the fit out timeline. In addition to this our team of professionals will also be in your gym for up to 4 weeks upon opening to guide you through this essential part of the journey.
Muscleworks Gym has extensive relationships with suppliers and leasing merchants internationally to ensure you get the best deal. We have ability to source grade A equipment to lower to cost model.
All business investments carry a level of risk. Muscleworks Gym is no different. It is importantly you do your due diligence, review all documents and speak with the relevant individuals including your financial and legal advisors before making an investment.
Muscleworks Gym was first established in 1988. After a successful first location, Sav and his team then decided to follow it up with two more locations to a point of delivering a proven and robust model.
The flagship location for Muscleworks Gym is located at 114 Vallance Road, Bethnal Green, London, E1 5BL
Please visit our website for a complete and up-to-date list of our locations: www.muscleworksgym.co.uk
Yes, the Muscleworks business model has been designed to allow franchisees to own and operate multiple locations. Franchisees must first demonstrate operational and financial success prior to opening subsequent locations.
Our royalty fee is £2000 per month
Our marketing fee is £1000 per month
Muscleworks Gyms are a minimum 10,000 SQFT
The flagship location is 24hours, your business opening hours will vary depending on location
Profitability depends on a number of factors. That and it is important to note that personal abilities, location and fiscal management amongst many other considerations will positively or negatively impact all business models and a Muscleworks franchise is no different. A sample profit and loss forecasting document will be provided separately for you to gage at a conservative level.
Upon reviewing your application, Muscleworks Gym will research available sites in your area and provide you with an answer.
Yes, we provide valuable support in the following areas; training, site selection, construction, design/equipment, location opening, operations and marketing.
Typically, 3-6 months upon agreeing your territory. (Times can be shorter or longer subject to multiple factors)
Yes, Muscleworks Gym is committed to providing equal opportunities for all interested candidates across the UK. Our interest are tied to the success of our franchisees and we act accordingly.
Yes of course you can, depending on size of location and potential of market audience. We would be happy to work with you to help manage the A-Z of the conversion project whilst welcoming your store as a newest Muscleworks Gym franchise.
Muscleworks Gym spends 100% of the marketing fees (print and video) for your specific location with a transparency policy for you to have a clear line of sight as to where funds have been allocated, as well as on website and local marketing initiatives including digital SEO and social media.
Welcome to the legendary
Muscleworks Gym in the heart of East London, designed for the serious athlete.
MONDAY – SUNDAY
OPEN 24 HOURS
114 VALLANCE ROAD, LONDON, El 5BL
Transport links 5 minutes from
Bethnal Green Tube and Whitechapel Station
For me it’s all about YOU !
I have been helping people for over 25 years. And I love it ! I have clients from all walks of life from Mums working at home, Prime Ministers to Indian business Tycoon.
Challenging and knowing Thyself is what drives me in life.
I started working as an aerobic / step and a gym Instructor for Nuffield Health. Then I further my education with NASM Personal Training Academy. Also qualified as a Paul Chek Exercise and Holistic Coach. I have trained as a Krav Maga instructor in Netanya – Israel. Taught both KM and Thai Boxing ( fought in Thailand) and completed 14 marathons including 5 London marathons and a 100k race in Egypt. Currently working at Muscleworks and as a Reformer Pilates teacher for Ten. I enjoy bodybuilding competitions and came 3rd at the Arnold classic age 52 ! It’s never too late
It is my duty to see you succeed.
Coaching is a very special process that takes you from where you are to where you’ve been and then moves you forward in the direction you want to go.
I look forward to helping You !
carollkerner@gmail.com
07552 773 780
I am Judit Sandor, a qualified personal trainer and coach with over 20 years of experience in the fitness industry. My key achievements include European and World champion titles in powerlifting as well as winner of the PCA Open Muscle Figure category.
My philosophy is “The body achieves what the mind believes.”
I have worked with a diverse client base, including rehabilitation of ex-convicted clients for the London Probation Trust. I apply a holistic approach to design diet, workout and rehabilitation plans. My areas of interest are biomechanics, sport psychology and sport rehabilitation. In addition, I hold a Bsc in Sport and Exercise Science, a Msc in Sport Therapy and am a qualified Yumeiho massage therapist. I specialise in strength and conditioning, competition preparation, weight loss and injury treatment.
I am energetic and empathetic, always encouraging clients to achieve maximum performance. My aim is to educate clients on the importance of establishing realistic goals that promote lifelong adherence to health and wellbeing.
Judit Sandor
Email: hecatefitness@gmail.com
Tel.: 07445 925038
IG: hecatefitness
I am Dan Avasilcai qualified personal trainer, sports injury therapist, nutritionist, massage therapist, dry needleing , kinesiology, sports taping , member FHT, and fully insured
I have been helping people for over 15 years achieve their dream body , compete at a high level, treat injuries, and most importantly, change their lifestyle and give them confidence. I have been working with athletes and actors ( Ralph Fiennes, Harris Dickinson, Christopher Abbott, and many more ) , bodybuilding champions, and anyone who wanted to improve their body, compete and have a healthy lifestyle
The results, multiple champions , and feedback tell the story of my passion and commitment to everything I do.
I am here to help you and get you to the level you want to be and even higher
For the best results, injury treatments, sports massages, improve your lifestyle, and imagine don’t hesitate to contact me
Tel: 07931718254
With over 12 years experience as a coach, I’m known for guaranteed fat loss and muscle growth/ body toning results. My training philosophies will help you lose fat and keep it off forever (both males and females). I live and breathe what I teach. I’m a Pro bodybuilder and model. I strive to help you maintain a healthy balance between your workout goals and your life, with quick effective training sessions to fit your busy lifestyle. Lose FAT, Build MUSCLE and keep the fat off forever.
Contact:www.getfitwithtim.co.uk
info@getfitwithtim.co.uk
Number: 07472989896
‘Training with me means business, not socialising!’
Nash Jocic has been involved in personal training for over 30 years. As a competitive bodybuilder with 46 competitions internationally and 17 victories, he has generated deep knowledge and experience in training and nutrition that have helped him transform thousands of clients throughout his long and successful carrier. He has published 7 books on training and nutrition , and wrote countless articles in the most famous fitness magazines globally. He has been doing talks and seminars around the globe, raising awareness about healthy life style.
Nash is an extremely motivating person who is very passionate about your success. He will always get the best out of you, make you push that impossible final rep and guide you to become the best that you can be. Training with the guru himself will empower you to look better, feel great, be strong and live a healthy and successful lifestyle.
Tel: 07976 659410
E-Mail: n.jocic@btinternet.com
Website: nashfittraining.com
I am inspired by the saying: “Dream it. Believe it. Achieve it.”
I am Michelle Fredua-Mensah and I can help you to become the best version of yourself by making fitness fun and fit around your life, without spending countless hours in the gym.
I am a qualified personal trainer, with a B.A. in Biomedical Science, and a Women’s Artistic Gymnastics coach and judge, with over 20 years experience.
I am a Pro Top 5 Olympian, Top 3 Arnold Classic USA winner and an Arnold Classic UK Champion. Before taking up bodybuilding, I was a competitive Regional/National/International level Women’s Artistic Gymnastics and Cheerleading athlete.
I work with a diverse population and specialise in lifestyle transformations, bodybuilding prep, strength and conditioning, functional and gymnastic strengthening hybrid training.
A particular focus of my work is with individuals who face physical and mental health challenges. I structure bespoke diet, exercise and training programs that enable them to achieve the goals they set for themselves and reach their full potential.
Website: shellyfitpro.com
Email: mfmensah6@hotmail.com
Tel: 07944435664
I’M ALIA, SPECIALIST IN WOMENS TRANSFORMATIONS, BOOSTING CONFIDENCE AND PROMOTING WELLNESS WITH CUSTOMISED PLANS.
I love helping my clients establish their own individual fitness journey that suits them and their lifestyle. Whether your goal is fat loss, muscle building, or both, my mission is to support a transformation that makes you feel confident. I value meaningful and long-lasting relationships with my clients. I am also a qualified Pre & Post Natal specialist.
With a background in performing arts and teaching, being a Personal Trainer and bikini athlete means I can combine all my passions together to help inspire other people. There is nothing I value more than seeing my clients grow, get stronger and be happy.
I make unique training programs and nutrition plans that align with your lifestyle for long-term success. Fitness, to me, isn’t a one-size-fits-all solution but a customised path that you enjoy and can maintain consistently. I will supporting and cheering you on as you reach each significant milestone!
Get in touch today at 07913812631. Let’s embark on your personalised fitness journey together!
Email: aliaaurorafitness@gmail.com
I’m Cesare Pizzelli, a specialist in fat loss, muscle building, and helping you crush those frustrating plateaus.
With over 10 years of experience, a bachelor degree in Sports Science and over 300 transformations, I have the expertise to guide you towards new heights in your fitness journey.
Having gone through a drastic transformation myself, I understand the value of blending time-honored techniques with modern scientific approaches.
My passion is working with those who feel stuck in their gym routines or have hit a plateau, crafting tailored, sustainable programs that will tangibly get you to a whole new level.
I believe in creating a balanced lifestyle, and I’ll teach you how to maintain your progress without giving up your social life.
Trust, connection, and working side by side form the foundation of my services.
Reach out today and join me on this transformational journey, and let’s break through plateaus, reignite your passion for fitness, and achieve the results you’ve always desired.
Contact details
Cesare Pizzelli
Phone 07472710968
Email cesarepizzellipt@gmail.com
As a highly competent PT and Pro Bodybuilder with over 35 years of experience I have a proven track record of delivering results to my clients.
A winner of numerous bodybuilding titles including Mr universe and world champion .
Whether you are looking to start the journey to a better health and fitness or you are an elite athlete I can help you achieve your goals. Offering the best personalized training and diet program and to help you discover the healthiest you.
I specialise in contest prep , Strength & Conditioning, Body Transformations, weight loss .
Contact details:
Email: Lennyseb@msn.com
Tel: 07830329341